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Content material briefs are a great resource to build excessive-rating content material and provides your writers a place to begin (nobody likes a blank web page). But in 2021, your owned audience goes to grow to be even more vital – which means you want to think beyond briefs. Think site-huge Web optimization including a strategic site-map, content material that helps that site-map, and clear, non-intrusive ways to construct a list and acquire first-party information.
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