For the previous few years, manufacturers have proudly disclosed their environmental sustainability goals to meet the pursuits of conscious consumers. Now, many are opting for a quieter method. This practice—known as “green-hushing”—comes as a response to fears of being referred to as out for greenwashing. Numerous nonprofit watchdog organizations are dedicated to calling out faux-sustainability claims. Overstating your brand’s practices can land an entire business in scorching water. 93% of vogue companies don’t pay livable wages.
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